Harry Potter - The Story of a Global Busines Phenomenon Hits U.K. Bookstores

Posted June 15th, 2008 by Susan Gunelius in Books for Businesswomen

My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.

Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:

How did the Harry Potter brand become so successful?
Can the success of Harry Potter be duplicated?

The book includes case studies and theories discussing how Harry Potter reached global success and provides conjecture as to how other brands can follow in the same footsteps. It really is an amazing business story, and I hope you give it a try and enjoy it. You can read a sample chapter and check out the table of contents on the Palgrave Macmillan website.

5 Responses to “Harry Potter - The Story of a Global Busines Phenomenon Hits U.K. Bookstores”

Lucy on June 16, 2008 9:18 am
How very exciting for you! Are you coming over to do book signings and publicity?
Susan Gunelius on June 16, 2008 9:56 am
Thank you, Lucy. The publisher hasn’t published anything yet. I’ll let you know!
Mary Emma Allen on June 18, 2008 12:58 pm
Congratulations, Susan. How exciting! Your book should make very interesting and informative reading. I’ve always thought there must be great promotion and marketing behind the book to get it started in the first place and then keep the momentum going because it seemed to go against many of the rules of good writing advocated by editors(about what they’ll accept) and taught at writing classes. Can others repeat this phenomenon? It will be interesting to see, especially if they read your book.
Susan Gunelius on June 18, 2008 1:06 pm
Thank you, Mary Emma. The book was fun to write and provides a case study in marketing and branding that all marketers and businesspeople can learn from. The book is available in the U.K. now and will be available in the U.S., etc. in August (although it can be pre-ordered now through Amazon, Barnes & Noble, etc.).
Susan Gunelius: Exploring the Harry Potter Phenomenon on August 19, 2008 4:00 am
[…] Susan Gunelius explores this in her book, Harry Potter - The Story of a Global Business Phenomenon. […]