My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:
- How did the Harry Potter brand become so successful?
- Can the success of Harry Potter be duplicated?
The book includes case studies and theories discussing how Harry Potter reached global success and provides conjecture as to how other brands can follow in the same footsteps. It really is an amazing business story, and I hope you give it a try and enjoy it. You can read a sample chapter and check out the table of contents on the Palgrave Macmillan website.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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