The Link Between Employees and Customer Loyalty Explained

I received an email today announcing a free webcast sponsored by the American Marketing Association on Thursday, April 24, 2008 at 1:00 p.m. (ET).  The webcast will feature Michael Lowenstein, a customer loyalty expert and vice president/senior consultant of Harris Interactive, who will explain the relationship between employee behavior, customer loyalty and profitability. 

The webcast will teach participants how to:

• Determine which employee attitudes and actions affect customer behavior
• Accurately measure customers’ perceptions
• Identify the roots of employee negativity
• Develop a customer-centric culture    

The first 100 webcast registrants will receive a 10% discount toward the 15th Annual Harris Interactive Loyalty Conference, April 27–29 at the Silverado Resort, Napa, California.