The submissions are in and the final author list for Age of Conversation 2 has been released. A total of 237 marketing and business bloggers joined forces to write Age of Conversation 2 - Why Don’t People Get It? The book is currently in the editing stage and should be released later this year with all proceeds going to Variety, the Children’s Charity.
Check out the complete Age of Conversation 2 author list (with links to each author’s blog) below:
My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:
How did the Harry Potter brand become so successful?
Can the success of Harry Potter be duplicated?
The book includes case studies and theories discussing how Harry Potter reached global success and provides conjecture as to how other brands can follow in the same footsteps. It really is an amazing business story, and I hope you give it a try and enjoy it. You can read a sample chapter and check out the table of contents on the Palgrave Macmillan website.
The Age of Conversation 2 is underway, and the 275 blogger authors have been assigned topics related to the subject: Why don’t people get it? I will be tackling a really cool topic - My Marketing Tragedy. I already know what I’m going to write about, but I can’t tell. You’ll have to buy the book when it comes out later this year. Remember, all proceeds go to Variety, the Children’s Charity.
I was lucky enough to get a copy of The Chic Entrepreneur from author Elizabeth Gordon, which I’m very happy to review here on Women On Business. First, this book is written just the way I like books and how I like to write my own. It’s very straightforward and easy to read. Let’s face it. Businesspeople are very busy. Longwinded business books that are overflowing with jargon and buzz words are useless to me. I don’t have time to sort through the BS to get to the meat of the book. I find myself saying, “Just get to the point.” The Chic Entrepreneur gets right to the point and delivers numerous specific and useful tips, suggestions and theories that readers can implement immediately - again, just the way I like it. Continue reading »
In early in 2007, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
The proceeds from the sale of the book (cost less printing and publisher’s commission) go to Variety, the Children’s Charity. The editors of, and contributors to, this book have waived their rights to royalties in support of this charitable cause.
The Age of Conversation Bum Rush: Saturday, March 29, 2008
Saturday, March 29, 2008 has been tagged as The Age of Conversation Bum Rush. What does that mean? It’s simple. The authors, editors and fans of the book are joining forces to raise awareness and drive sales for the book on a single day. The goal is to drive the book up the bestseller list thereby boosting the amount of money raised to help this charitable effort.
If you’re interested, please follow the link to buy The Age of Conversation through Amazon. Using this link will help Drew and Gavin track the results of the Bum Rush effort.
The Age of Conversation 2
The Age of Conversation was successful enough during its first year that a second edition will be written in 2008 called The Age of Conversation: Why Don’t People Get It? I’m thrilled to be one of 275 bloggers who will be contributing to this book. You can read more about the upcoming book and the authors on Drew’s Marketing Minute.
I’m curious to hear if anyone has had a chance to read the book yet and can expound on Pinker’s discussions in the video. Her book is reportedly a bit controversial, and the video does raise some questions. I haven’t read it, so I’d be interested to hear some of your opinions.
It’s well known that when Oprah Winfrey endorses something, sales go up. It’s also a known fact that when Oprah Winfrey adds a book to her book club, sales for that book increase by a million copies. On Friday, Oprah Winfrey put her seal of approval on Suze Orman’s book, Women & Money.
On Friday’s telecast of The Oprah Winfrey show, Oprah told her viewers that Suze Orman’s Women & Money, which was published a year ago, would be available for free download from Oprah’s website for 33 hours. During that time, 1.1 million copies were downloaded in English and another 19,000 copies were downloaded in Spanish. At the same time, Women and Money sat in 6th place on Amazon.
Suze Orman is very famous in her own right, and she certainly didn’t need Oprah Winfrey to promote her book in order to sell copies. However, Suze Orman was quoted in a statement released by Oprah Winfrey on Saturday saying, “I believe Women & Money is the most important book I’ve ever written,” Orman said in a statement released Saturday by Winfrey. “So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer.”
Sounds like this book is a must read not just for women in business but for all women. Have you read Women & Money yet? If so, leave a comment and let Women On Business’ readers know what you thought of it.
“To improve diversity, women may hold the key, but men generally still control the lock.” Olivier Marchal, head of the French operation of Bain & Co. (source)
That quote says it all. For companies to thrive in the future (and frankly, in the present), they need to learn how to create a more diverse leadership team. Women play an integral part in that diversity. Research from Catalyst shows that Fortune 500 companies with three or more women on the board of directors experience returns on equity on average of 83% higher than companies with just a token woman or two on their boards. Continue reading »
Elizabeth Gordon is the owner of Flourishing Business, an advisory firm for entrepreneurs. In May, her new book for women in business will be available called The Chic Entrepreneur: Put Your Business in Higher Heels.
In The Chic Entrepreneur, Elizabeth hopes to provide advice on how to start smart and grow a strong company. She offers nine-points to follow as well as practical tips (called “Chic Tips”), and each chapter concludes with a “How Chic are You?” section with self-assessment questions. Elizabeth wrote The Chic Entrepreneur to help women not only run their businesses smarter but also to live their lives better and pave the way for more women to succeed in business.
Elizabeth says, “Women are no longer trying to play the man’s game. They are playing their own game and winning, and entrepreneurship has proven one of the fastest and most effective ways for women to own their economic power.”
I’m looking forward to reading Elizabeth’s book when it comes out in May. What other books have you read recently that you found particularly helpful for businesswomen?
In 2007, over 100 bloggers came together to write a book called The Age of Conversation. One of my favorite bloggers (and a marketer I truly respect), Drew McLellan, and his friend, Gavin Heaton, conceived the idea with all proceeds going to Variety, a Children’s Charity. The book is sold through LuLu.com. Following is the synopsis from LuLu.com:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
Drew and Gavin are getting a jump on the follow up to The Age of Conversation. Visit Drew’s Marketing Minute where you can vote for the topic for the new book or contact Drew if you’re interested in being one of the authors of the follow up book. I already voted and volunteered to be one of the authors for the next book!
My first book, 
I was lucky enough to get a copy of 
It’s well known that when Oprah Winfrey endorses something, sales go up. It’s also a known fact that when Oprah Winfrey adds a book to her book club, sales for that book increase by a million copies. On Friday, Oprah Winfrey put her seal of approval on Suze Orman’s book, 
That quote says it all. For companies to thrive in the future (and frankly, in the present), they need to learn how to create a more 
In 2007, over 100 bloggers came together to write a book called 
