I received an email today announcing a free webcast sponsored by the American Marketing Association on Thursday, April 24, 2008 at 1:00 p.m. (ET).  The webcast will feature Michael Lowenstein, a customer loyalty expert and vice president/senior consultant of Harris Interactive, who will explain the relationship between employee behavior, customer loyalty and profitability. 

The webcast will teach participants how to:

  • Determine which employee attitudes and actions affect customer behavior
  • Accurately measure customers’ perceptions
  • Identify the roots of employee negativity
  • Develop a customer-centric culture    

The first 100 webcast registrants will receive a 10% discount toward the 15th Annual Harris Interactive Loyalty Conference, April 27–29 at the Silverado Resort, Napa, California.

BrainBasedBusinessDr. Ellen Weber is the author of Know More Media’s Brain Based Business blog. I am happy to be one of her blogging colleagues at Know More Media (I write Marketing Blurb for the network). Dr. Weber not only writes about how to benefit at work by using brain-based insights, but she is also the director of MITA International Brain Based Center in New York. Her credentials are impressive to say the least.

Recently, Dr. Weber was interviewed for an article that was featured on the cover of the March issue of HR Magazine, which is published by the Society for Human Resource Management (SHRM - the world’s largest professional organization dedicated to human resource management).

In the article entitled “The Brain at Work: Science is Shedding Light on Why People Behave the Way They Do and How to Better Manage Them”, Dr. Weber provides a number of quotes to help readers understand the brain’s effect on work performance. I particularly like Dr. Weber’s perspective in the following snippet from the article: Continue reading »

Businesswoman blogger Darlene McDaniel wrote a great post on Interview Chatter this week that cites five things managers should look for when trying to find skilled people to help run their companies.  Of course, Darlene notes there are more than five things you should look for from prospective employees during the interview process, but she does a great job of highlighting some of the most important things to keep in mind. Continue reading »

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