Posted June 23rd, 2008 by Susan Gunelius in Networking, Online Business
While women still make up the minority when it comes to holding executive business positions and a gender pay gap exists that is not going to close anytime soon, the media is starting to notice the value of women in business. In 2008, several large media organizations have launched websites and magazines targeted to businesswomen.
Some of those sites include:
Sounds like a media bandwagon that more and more media outlets will jump on in the near future. It’s about time!
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Posted May 10th, 2008 by Susan Gunelius in Marketing, Online Business
I received an email about an interesting webcast that’s coming up later this month. Aquent is hosting a free webcast, Web Design for ROI - How Design Impacts the Bottom Line, on Thursday, May 22nd at 1:00 (Eastern).
The webcast will explain how:
- Design effectively for different types of Web pages
- Increase Web sales/leads
- Increase overall site effectiveness
- Change your company’s perceptions of Web design
The webcast will be hosted by Lance Loveday and Sandra Niehaus from Closed Loop Marketing and will explain how design directly impacts your bottom line; identify which elements have the greatest impact on Web page effectiveness; and provide a practical, how-to approach to Web design.
You can follow the link to register for the Web Design for ROI webcast.
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Posted March 24th, 2008 by Susan Gunelius in Online Business
The deadline for inclusion in the Women’s eCommerce Assocation (WECAI) Who’s Who Directory of Women in eCommerce that I first posted about back in early February has been extended to March 28th. Basic listings are free, so this sounds like a great way to network and promote your online business.
You can read more details on the Who’s Who in eCommerce website.
Tags: women in business, women in ecommerce, women on business, women in online business, online business, online business directory, businesswomen, networking
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Posted February 6th, 2008 by Susan Gunelius in Businesswomen Bloggers, Marketing, Networking, Online Business
The Women’s eCommerce Association (WECAI) is developing a Who’s Who Directory of Women in eCommerce for 2008. The directory will be published online and promoted via the WECAI website as well as through their WE Magazine for Women.
This is a new directory resource that will list women who have an online presence (website must have been live for at least one year). That online presence can be in the form of a website or blog which is used to promote a product or service or to make money via affiliate sites. The site does not need to include a shopping cart. It simply needs to be a way that clients and/or business finds you.
One URL may be submitted per person. Every submission will be reviewed before it will be included in the Who’s Who Directory of Women in eCommerce. You can get all of the submission details by following the link to the Who’s Who Directory of Women in eCommerce information post.
I’m disappointed that my blogs and websites have not been live for a full year yet. I’ll definitely submit in 2009! This sounds like a great resource.
Tags: WECAI, WE Magazine for Women, women in ecommerce, women in business, businesswomen directory, online business, businesswomen, women on business
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Posted January 15th, 2008 by Susan Gunelius in Businesswomen Bloggers, Marketing, Online Business
Liz Fuller at BusinessandBlogging.com published a post today to announce the upcoming corporate blog reviews that she and her co-blogger, Laura Spencer, will be doing on BusinessandBlogging. I wanted to make Women On Business’ readers aware of this, because I’m sure the reviews, ideas and discussions that will come from the reviews will help other businesswomen who have (or need to develop) an online social marketing presence through a business blog. Continue reading »
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Posted November 17th, 2007 by Susan Gunelius in Businesswomen Bloggers, Online Business
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog.
In her post, Maria suggests that businesses consider changing the traditional “Frequently Asked Questions” page on their company websites into interactive blogs. The advantages would be two-fold. First, your company would join the online conversation thereby fueling social media marketing. Second, your blog would be picked up by search engines, which could mean additional traffic for your site giving your company an opportunity to convert those browsing users into paying customers. Continue reading »
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Posted November 8th, 2007 by Susan Gunelius in Online Business
Monica Flores of A Successful Woman and SistersInBiz has a book coming out in January 2008 called A Successful Woman’s Handbook: Fifty-one Ways to Build your Community of Clients Online. How Women are Using the Web to Grow their Business, Reach the Right Customers, and Make a Difference (ISBN 1434816273 / EAN13 9781434816276). The book is targeted to women in business and will provide tips to improve website function as well as a directory of professionals who can help readers get the web work done that requires expert assistance. Continue reading »
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