Small and medium-sized business owners might not know how to get celebrity endorsements for their products, services or companies.  I read a great article today on WomenEntrepreneur.com by Margie Zable Fisher, president of Zable Fisher Public Relations and author of the Do-It-Yourself Public Relations Kit that explains how anyone can get celebrities to endorse their products by using five simple tips.

In her article, Margie suggests you do the following to secure celebrity endorsements:

1. Send free samples.
2. If you see an opportunity, grab it.
3. Just ask.
4. Barter.
5. Donate to the celebrity’s charity.

You can read all of Margie’s suggestions in her complete article, You Can Get Celebrity Endorsements.  It’s enlightening and makes you realize that it securing a celebrity endorsement doesn’t have to seem unattainable.

Laura Spencer from Work From Home Momma published an educational post called “Should You Set Your Initial Price Low to Get Clients?” yesterday.  While the post is targeted to work-at-homers and freelancers, I think the points Laura makes can apply to any business that struggles with the balance between setting prices that will generate an income and setting prices that attract customers. Continue reading »