Do’s & Don’ts of Business Blogging

Posted January 15th, 2008 by Susan Gunelius in Businesswomen Bloggers, Marketing, Online Business

Liz Fuller at BusinessandBlogging.com published a post today to announce the upcoming corporate blog reviews that she and her co-blogger, Laura Spencer, will be doing on BusinessandBlogging. I wanted to make Women On Business’ readers aware of this, because I’m sure the reviews, ideas and discussions that will come from the reviews will help other businesswomen who have (or need to develop) an online social marketing presence through a business blog.

Liz provides a great list of the good, the bad and the ugly of business blogging. Here’s a recap:

Good Blogs will be:

easy to find
frequently updated
written in an engaging manner
relevant
focused
honest
interactive
responsive

Bad blogs will be:

hard to find
infrequently updated
censored
one-way communication
unresponsive
defensive

Ugly blogs will be:

boring
inaccurate or misleading
filled with technical jargon (for a non-technical audience)
full of regulations and legal disclaimers
self-absorbed
press releases in disguise

I added my own comment to Liz’s post saying how I think business blogs that are filled with corporate rhetoric are useless. I’m really looking forward to seeing Liz and Laura’s reviews. Hopefully, other businesswomen will be able to learn from their expert opinions and boost the effectiveness of their own business’ (or personal) online presence as a result.

Can you think of any other factors to add to Liz’s good, bad and ugly blogs list?

Tags: women in business, business blog, businessandblogging.com, Liz Fuller, Laura Spencer, businesswomen, women on business, online business, social media marketing, viral marketing, blogging tips, corporate blogs, blog review

3 Responses to “Do’s & Don’ts of Business Blogging”

Laura on January 15, 2008 8:13 pm
Thanks Susan, for spreading the word. I hope that this information will be helpful to the businesswomen (and anyone else) who read this blog.
Liz Fuller on January 15, 2008 9:46 pm
Hi Susan

Thanks for asking for more criteria for the list! Be sure to share any suggestions you receive!

Our first review will be Thursday when we start with General Motor’s blog. And in fact we did add a few bonus points for some criteria not on our list - be sure to stop by and find out why!!

Liz
Susan Gunelius on January 15, 2008 10:31 pm
Thanks for visiting, Laura and Liz. I’ll definitely be keeping an eye on your reviews. By the way, I added BusinessandBlogging.com to my Businesswomen Bloggers Directory (the link is at the top of the page).