Comments on: The Kaleidoscope Group: Specializing in Advertising to Women http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women Dedicated to women in the world of business. We're not bitches. We're just driven. Wed, 07 Jan 2009 11:59:07 +0000 http://wordpress.org/?v=2.3 By: List of Marketing to Women agencies : The Next Women http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-8551 List of Marketing to Women agencies : The Next Women Mon, 24 Nov 2008 09:28:37 +0000 http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-8551 [...] Kaleidscope Group of Hoffman, NY [...] […] Kaleidscope Group of Hoffman, NY […]

]]> By: Susan Gunelius http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-820 Susan Gunelius Fri, 22 Feb 2008 23:14:54 +0000 http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-820 Monica, Thank you for making me laugh really hard! I have to go learn more about Carol Williams. Monica,

Thank you for making me laugh really hard! I have to go learn more about Carol Williams.

]]> By: Monica Flores http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-819 Monica Flores Fri, 22 Feb 2008 23:03:24 +0000 http://womenonbusiness.com/marketing/the-kaleidoscope-group-specializing-in-advertising-to-women#comment-819 Classic! I think there is always such a struggle "when the rubber meets the road." In this case, they're identifying what works, they've done the research, and they've targeted their audience but either they weren't able to find qualified leadership or they're unable/unwilling to change business as usual. I heard Carol Williams ($300m in revenue, woman-owned, African-American owned marketing firm) speak about her early days, in a meeting for creative ideas for selling feminine products: she was the only woman in the group and she said that there was a serious idea on the table to use a "dancing tampon." I hope that doesn't fit this situation! I also hope they don't literally try walking 20 ft in someone's Jimmy Choos. Classic! I think there is always such a struggle “when the rubber meets the road.” In this case, they’re identifying what works, they’ve done the research, and they’ve targeted their audience but either they weren’t able to find qualified leadership or they’re unable/unwilling to change business as usual.

I heard Carol Williams ($300m in revenue, woman-owned, African-American owned marketing firm) speak about her early days, in a meeting for creative ideas for selling feminine products: she was the only woman in the group and she said that there was a serious idea on the table to use a “dancing tampon.”

I hope that doesn’t fit this situation! I also hope they don’t literally try walking 20 ft in someone’s Jimmy Choos.

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