Guest Post By Haseeb Warsi of ReadyPortal (Learn more about Haseeb at the end of this post)
It’s no surprise that our world is becoming increasingly digital. The ubiquity of new devices has led to an explosion in the number of people connected to the Internet. All the statistics point to a growing, vibrant community on the Internet (Google has entered our vocabulary as a verb), yet small businesses have been slow to adopt web solutions as part of their strategies.
Why would business owners forsake a market with such low barriers to entry? Because the barriers to creating a web solution are higher than they seem. Dealing with lengthy implementation times, unreliable web developers and complex coding languages have discouraged small business owners from creating a web solution for their business. These may seem like insurmountable hurdles, but there is an easy solution, a content management system (CMS).
The correct CMS can help a small business create a truly unique web presence. Owners can cut out developers and manage websites themselves, with no advanced technical knowledge required. With click-and-play features, owners can easily add new pages and features, remove content and manage enterprise documents with the click of a button.
Don’t let the fear of high development costs and complex technical languages hold you back from getting your business on the web. Find out which CMS solution is right for you.
Click the image to view the infographic shown below at full size.
About the Author: Haseeb Warsi manages marketing and corporate communications for Readyportal, a content management solutions company.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
This is an exciting time in web development, because the cost of developing and maintaining a website really is within reach of even small businesses. Working with a graphic artist and/or web developer to actually set up the website is the best route for most of us; for a modest investment the website can look professional and function well. The great thing is that once the website is working well, as you point out, it’s not difficult to learn how to use the CMS to update and keep the website fresh.