Most business owners know the importance of content marketing in today’s digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after day.
There is more to a great posts than churning out post on your business website. If you’re just publishing posts every day to make your website fresh, you need to step back and look at the list below. It will improve your business blogging tremendously.
1. Focus on a Point
So many business blog posts out there have no specific point of emphasis. A post is supposed to communicate a vital point to readers. When you write a post with a focus on a particular point, it is easy for your readers to connect with you, share, engage, and comment on it.
Again, having a point will make you use specific keywords. Content marketing involves the use of relevant keywords that will boost your post on search engines. By focusing on a point, you can use those keywords to write your articles.
2. Structure of the Post
The way you arrange your post matters a lot to your readers. It will either encourage them to take time to read your post or completely discourage them from reading it. The best way to arrange your post is to use headings, subheadings, paragraph breaks, lists, or bullet points. However, the structure of your posts depends largely on the type of content you are creating.
There are different types of posts (contents) and each of them requires different structures such as:
- Point illustration explanation post
- Thought leadership post
- Inverted pyramid post
- Interview post
- List post
- Link post
- Book review post
- Product review post
- How to post
- Case study post
- Media post
- Example posts
- And More
Each of these posts requires a different structure.
3. Internal Linking
Internal linking connects one page of a website to a different page on the same website. The benefit of internal linking is that it makes website navigation easy for your readers and it distributes page authority and ranking power throughout your website. For you to achieve a good level of success with internal linking, you need lots of content to link to on your website.
It is good to link deep into pages that are not on your home page or any major page on your website. The page you link to must be a relevant page to the topic you are writing. Also, it must be interesting to your readers so they can engage with it. For each of your posts, you should link to at least three to 10 internal links. If you are running a WordPress blog, you can search for a good plugin to use for this purpose.
4. Post Length
There are different schools of thought regarding the ideal length of a blog post. One school of thought advocates shorter posts of 200 words, while another says that long posts of 2,500 words are the best. However, your blog posts should not be about the number of words you can write but the quality, style, frequency, format, purpose, audience, and medium you will use to share it.
According to a research carried out by SerpIQ on search results rank based on content length, it was discovered that long posts of about 2,000 words made it to the first page of Google SERP position. That means if you write longer posts, the possibility of your post appearing on the first page of Google search results is very high. The more content you have in your blog post, the more of it gets indexed by search engines. This also improves your SEO because of the variety of words in your post.
Another advantage of writing long posts is that you get quality backlinks to your pages. A lot of people will link back to your long posts. Longer content also gets shared more than shorter content. According to research carried out by a popular online journal on how shareable its content was from a length perspective, it was discovered that posts with 1,500 words get shared mostly on Twitter, Facebook, and LinkedIn with the least shared being posts of 0-399 words.
5. Call to Action
Call to action is like the food we eat. Everything we eat does something for our body. For example, beans and eggs are protein-rich foods that help the body maintain tissues and build new cells. In the same way, your blog posts should help the reader take an important action.
Every successful business blog post requires an action for the reader to do, click, or engage. It all depends on what actions you want them to take after reading your post. It can be to capture email addresses, get them to visit another page, purchase a product, download an e-book, etc. Calls to action help you convert more visitors into potential customers.
Calls to action are normally included in the conclusion part of the article. This is where you invite your readers to take the next step or do the next logical thing.
Top 5 Ingredients to a Successful Business Blog Post
Above you learned the five top ingredients you need to include in each blog post to make your business blog a successful one. Each blog post must:
- Be about a specific point
- Be well structured to make it easy to read
- Contain internal linking to relevant and interesting articles on your website
- Be a long post
- Contain a vital call to action
What do you think? Share your comments below about how to make your business blog posts successful.
Hephzy Asaolu
Hephzy Asaolu is the CEO if hephzysocial, a content marketing agency. She is a professional content marketer, social media writer, passionate about educating, enlightening and inspiring small business owners in the use of content and social media marketing for their businesses. Hephzy has 10 years of experience in content creation, promotion, and marketing.
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