Susan Gunelius of Women On Business Guest Blogs at Drew’s Marketing Minute

Posted November 25th, 2007 by Susan Gunelius in Women On Business

I had the opportunity to write a guest blog for one of my favorite marketing bloggers, Drew McLellan at Drew’s Marketing Minute today. 

My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. 

Please take a look at my view on social web marketing and demographic segmentation.


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