October is National Cyber Security Awareness Month, and a new survey from small business insurer Travelers reveals that one in four women entrepreneurs are not completely confident about their level of protection against cyber threats.
That’s surprising considering that 65% of women entrepreneurs who responded to the Travelers survey indicated that the internet is critical to the success of their businesses. To make matters worse, the National Cyber Security Alliance reports that 40% of cyber attacks are against businesses with 500 or fewer employees.
Data from the survey was collected at the National Association of Women Business Owners’ (NAWBO) conference in Louisville earlier this month where it was also found that 50% of women entrepreneurs don’t have or don’t know if they have a written business continuity plan or disaster recovery plan. Furthermore 42% are not very confident that they have adequate insurance coverage to protect against other insurable risks.
Is your business protected against cyber risks? Do you have plans in place to respond to disasters if they occur?
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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