Everyone understands the potential for LinkedIn, but how much visibility can a board candidate expect to produce? How can LinkedIn help you get a board of directors seat?
Despite the bad rap social media gets from time to time, LinkedIn simply cannot be ignored. It is the go-to network for professionals looking to advance their careers. Here are a few facts:
1. Inspiration needs smart execution to high-level contacts.
The average number of CEO connections on LinkedIn is 930. C-suite professionals are excellent contacts for board-level networking.
2. Tomorrow is too late.
According to Social Talent’s 2014 Global Sourcing Survey, 96% of recruiters are the proud owners of a LinkedIn account:
- Recruiters perform straightforward keyword searches or use special software like Recruiter.
- Recruiters join industry and skill-based LinkedIn Groups and carefully follow discussions.
- Recruiters follow thought leaders and key influencers.
3. Director search can be global.
LinkedIn has a geographical reach of 200 countries and territories. Recruiters from other countries could be searching on LinkedIn for board candidates.
4. Conversations can scale.
Average number of connections for LinkedIn users who post long-form content on LinkedIn is 1,032. You can also post in LinkedIn Groups.
5. Innovative cultures have rewards.
LinkedIn users that are millionaires now count for 41% of profiles.
6. Large companies use LinkedIn.
In 2013, 88% of the Fortune 500 list used LinkedIn.
7. Company sites on LinkedIn are still cool.
Of the top 50 U.S. law firms, 100% have a LinkedIn page.
8. Data isn’t just for geeks.
Within the 2.1 million LinkedIn Groups, 200 conversations a minute are occurring.
9. What is valued can be shared.
Within one week, 8,000 new groups will be created in LinkedIn.
10. Disruption can be collaborative.
Over 25 million profiles are viewed on LinkedIn daily.
Whether you want to get a board of directors seat or simply want to advance your career, LinkedIn can help you do it. How do you use LinkedIn to further your career?
Tracy Houston
Tracy E. Houston, M.A., is the president of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams and the boardroom. Her company, Board Resource Services, LLC, is online at www.eboardmember.com and www.eboardguru.com. You can follow Tracy on Twitter @BoardGuru. Headquartered in the Denver, Colorado area, Tracy is an avid hiker.
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