Search engine optimization (SEO) is an essential part of ensuring people can find your website and land on the most relevant pages at the right times. The challenging part of SEO is that Google seems to change the rules every week, and it’s hard to keep up. What worked last month might not work this month. In fact, what worked last month could get you completely banned from Google search results this month! Which SEO techniques should you use in 2018?
To answer that question the team at SearchEngineMagazine.com put together an infographic highlighting the top 20 SEO techniques you should use in 2018. You can scroll to the end of this article to see the infographic. It’s filled with tips that you can implement immediately. For example, the #1 technique listed in the infographic is making sure your website is mobile-friendly. This is absolutely critical since the majority of people view websites on mobile devices today.
Another important technique included in the infographic is to make sure your website loads in people’s browsers as fast as possible. There are many free tools available online that you can use to test the page load speed for your site. Some examples include Pingdom’s Website Speed Test and Google’s PageSpeed Insights.
In addition, work on link building which includes linking from your site to other authoritative sites, gaining links from authoritative niche sites to your website, and focusing on quality link building, not quantity. All of these techniques help Google identify your site as being a source for quality content, which means higher search engine rankings and more traffic.
An excellent SEO technique that many people don’t leverage but is extremely easy that is included in the infographic is to refresh and republish your old blog posts. This technique ranks at #4 in the infographic below. Outdated content does nothing to help your site, and in fact, it can hurt your site. By updating old content, you’ll give Google fresh content to crawl, and you’ll give your readers new information to read or view.
Another technique that I want to make sure you don’t miss is the importance of voice search, which is the fastest growing form of online searching. More and more people are choosing to find content and information using voice search — particularly on their mobile devices, Amazon Echo devices, Google Assistant devices, and so on. That means you need to start considering voice search strategies in your SEO plan immediately!
Take a look at the infographic below for details on all 20 SEO techniques you should use in 2018. What do you think are the most important? Leave a comment and share your thoughts.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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