NEWS AND INSIGHTS UPDATE:
Only 25% of the science, technology, engineering, and mathematics (STEM) workforce are women. That’s according to research from the White House Council on Women and Girls. Lisa Hook, CEO of Neustar, Inc., explains on Mashable:
“Women own somewhere around 50% of all small businesses, but when it comes to creating high-tech startups, they’re still in the single digits. It gets worse: Less than 10% of venture-backed companies have female co-founders, despite research suggesting that women-backed startups perform better. Finally, women make up around a third of the workforce in technology but represent less than 7% of high-tech VC partners and 15% of angel investors.”
Lisa shares three critical reasons why it’s so important that more women are needed in STEM careers and why it’s imperative to get more women involved in STEM careers from the start:
- Corporate interest: We’re already having trouble filling the jobs that are open, even in a bleak economy. All of us in the private sector need to do our part to prepare more women for those roles.
- National interest: IT is one of the few areas in which U.S. innovation unquestionably dominates, and we need to keep it that way.
- Personal interest: While there’s endless debate about equal pay for equal work, here’s a statistic worth noting. According to [a U.S. Department of Commerce Economics and Statistics Administration] report, women with STEM jobs not only earned 33% more than comparable women in non-STEM jobs but also considerably more than the STEM premium for men.
Get the details: The Need to Get More Women Involved From the Start via mashable.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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