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The pet industry is thriving. According to recent research by American Pet Products Association (APPA), the expenditure in pets and related products is estimated at $72.56 billion as of the end of 2018 with pet care emerging as the dominant sub-niche.
However, as the industry expands, so are the number of related brands skyrocketing in its ecosystem. That said, you must present your pet business using highly-effective marketing strategies to stand out. Here are three key tactics to help you with building your brand, generating leads, and making yourself known in your sub-niche:
Embrace Influencer Marketing
Pets guarantee a unique level of gratification and happiness to their owners. According to NBC News, pet owners post pictures and talk about their pets as often as six times a week online. This shows one thing; your prospects and probable clients exist online.
To capture their attention, you must use the most viable channel — influencer marketing. In this method, business owners, like pet sitters, use intermediaries — persons, websites, or blogs with massive followings — to connect their brands with their customers.
Social media influencers guarantee what you may not be able to achieve as an individual. They spend time on social platforms, make posts, and reach the target audience in the most resonant and authentic manner with a possibility of achieving immediate results.
Leverage Email Marketing
Email marketing is an excellent tool when it comes to marketing your pet sitting business. It works well for small, medium, and large businesses.
The best way of staying proactive with email marketing is by creating newsletters. Weekly or monthly newsletters are your bread and butter when it comes to fostering the relationship between your brand and its customers. In your newsletters, you can provide relevant and engaging information through rewards, events, and sharing helpful tips or advice as well as stories about your business.
Another awesome email tactic is implementing video. For instance, you could send videos relating to new products, grooming techniques, and new breeds of pets to engage your audience.
Use Direct Mail
Direct mail, also direct response advertising, is a marketing strategy that entails sending items such as sales letters, postcards, and brochures to a list of customers. The goal is to engage and enhance the relationship between business owners and customers.
To start up with direct mailing, you need to collect names and addresses of potential customers. Newsletter sign-ups and social media campaigns that include enticing deals help a great deal when it comes to this.
Once you’ve created an email list, use sales psychology to your advantage. First, make your visitors feel at home by personalizing your messages to meet their needs while clearly and precisely telling them what you want them to do. Then, direct each generated lead to a specific offer through the effective use of calls to action in your messages.
Building a pet sitting business is not something that can be achieved overnight. It takes time, energy, and resources. You’ll realize that at times, one of the three tactics discussed above may be more effective, but that doesn’t mean the others are no longer useful. To make your popularity skyrocket, capitalize on each tactic and find ways to get the best possible results from all of them.
