NEWS AND INSIGHTS UPDATE:
As a company grows, communication across the organization falters. Executives understand the business strategy and assume that employees understand it, too. That’s not often the case.
Carmen Noble of Harvard Business School shares the four properties of effective conversational leadership from Boris Groysberg, professor of Business Administration at Harvard Business School, that business men and women can learn from:
- Intimacy
- Interactivity
- Inclusion
- Intentionality
“A productive conversation is a source of sustainable competitive advantage,” Groysberg says. “We find that if you can have good conversations in a company, you can actually achieve a lot.”
Read the Full Article: The Power of Conversational Leadership via hbs.edu
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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