Small and medium-sized business owners might not know how to get celebrity endorsements for their products, services or companies. I read a great article today on WomenEntrepreneur.com by Margie Zable Fisher, president of Zable Fisher Public Relations and author of the Do-It-Yourself Public Relations Kit that explains how anyone can get celebrities to endorse their products by using five simple tips.
In her article, Margie suggests you do the following to secure celebrity endorsements:
- Send free samples.
- If you see an opportunity, grab it.
- Just ask.
- Barter.
- Donate to the celebrity’s charity.
You can read all of Margie’s suggestions in her complete article, You Can Get Celebrity Endorsements. It’s enlightening and makes you realize that it securing a celebrity endorsement doesn’t have to seem unattainable.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
Follow Me:
