NEWS AND INSIGHTS UPDATE:
Despite the fact that research shows companies with women on on their boards perform better than companies with all-male boards, not one woman has been appointed to a board position for an FTSE100 company in the past year.
Rather than looking at the negative side of that piece of news, Maeve Hosea of Marketing Week gathered inspirational advice and quotes from six highly successful executive women to learn from. Some of those insights include:
“My journey has been anchored in working in roles that I’m genuinely interested in and passionate about. My role today still draws directly on the experiences I’ve gained along the way as I’ve learned my trade from many different angles.” — Judith Denby, chief marketing officer (CMO) at Krispy Kreme in the UK
“Successful female CEOs all have what I call the ABCs: ability, belief and courage. They possess the skills and knowledge required to perform their jobs, believe and know that what they are doing is important and have the courage to take action and make decisions using their skills and beliefs.” Karen Linder, author of ‘The Women of Berkshire Hathaway: Lessons from Warren Buffett’s Female CEOs and Directors’
“Milestones have always been very clear and I felt I was learning at every step of the way during my career. It always felt as though I was adding to my experience and that I enjoyed it – I have never had a job throughout that whole period that I didn’t like.” — Carolyn McCall, CEO of Easyjet
“The most significant moves I have made have always been about the topic or the challenge of the next role and never about position or package. That is certainly true of my role now because I’m really keen to see if I can make a difference in the way Microsoft is perceived in the UK.” –– Philippa Snare, CMO of Microsoft UK
“A diverse group of people making decisions together simply make better ones.” — Elisa Steele, CMO, Skype
“Change jobs to garner experience. Do an MBA. If being a CMO is what you believe you’re cut out for, take no bullshit from anyone and persevere. It just may be worth it in the end.” — Zuzanna Pasierbinska-Wilson, CMO, Huddle
Get the details: Women in the boardroom: Natural leaders via www.marketingweek.co.uk
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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