Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem.
1) You don’t have a free offer on your website.
2) Your free offer is not enticing enough for people to give you their name and email.
The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you might sell on your site. You want people to get a taste for what you have to offer, and if you give something of less value, they might assume that’s the quality level of your product or service.
The best part about creating your free offer is that it works for you 24/7. You make it once and continue to use it.
When it comes to creating a free offer that’s where many people get stuck. What can you create that will have people opting in and becoming part of your tribe? Here are six suggestions you will find helpful.
1. eBooks
Ebooks are a great way to offer something of value—especially if you normally sell them on your website or elsewhere. Your website visitors will immediately see value in your offer.
2. Software
You might have some kind of tool or software that you can give away. Maybe it’s a pop up plugin, app, etc.
3. Reports
While it’s true there is a lot of free information on the Internet, it’s also true that much of it is a waste of your time. When you can come up with a free report that really teaches your ideal customers/clients what they need to know, then that’s the key to your success.
For example, if you talk to them about social media, create some kind of social media report that gives them strategies which would be of value to them.
4. Coupons
I always look for coupons when I make a purchase. That being said, your coupon has to be a real value. If you give someone a coupon for $1 off, do you think that’s enticing enough? Your coupon could be a percentage off, a dollar amount or whatever you feel comfortable with.
Here’s a word of caution, don’t make the discount for too much. When you do this, it might devalue what you are offering.
5. Videos
You could offer to give a video course. The course has to be based on a topic your customers/clients are looking for. It could even be a video of a live event where you were the speaker.
6. Checklists
People love checklists. You can have one for marketing strategies, what elements your website needs, etc.
Identify What Your Ideal Client’s Needs and Wants
It all comes down to knowing what your ideal customer/client needs or wants to help them solve their problem. In today’s digital world, people’s inboxes are full. You need to excite people enough to want to opt in to your free offer. Not only that but you want them opening your future emails.
Once you have people on your list you will be able to communicate with them on a regular basis. I’m not talking about always “selling.” I’m talking about providing real value. Information they can read and take action on. This will help you build a tribe.
What type of free offer do you have on your website?
Toni Nelson
Using a step by step approach, Toni Nelson has been helping entrepreneurs and service-based businesses plan, brand, and promote so they can boost profitability and productivity. As the author of Sexy, Savvy and Successful, she knows how to help clients plan their strategies for success. As an award-winning photographer and videographer, Toni is in the perfect position to help clients with the branding process. As a business success coach, Toni's second book, The Secret Equation To Attracting More Clients, is all about promoting businesses. As the founder of the Entrepreneur Hub Club, Toni encourages women to invest in themselves by gaining or sharpening their business skills. As an award winning videographer and photographer, Toni has had weddings published in such places as DIY Bride and Kiss My Tulle. In 2014, Toni was a winner in the Start Up Nation Top 100 Home Based Business ranking in the top 10 for most innovative.
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