Setting up your business to make sales can sometimes feel a bit like a ‘hit or miss’ event. It does not have to be quite so complicated. What if you had a system that worked and worked and worked?
Let me give you a simple marketing plan that you can use to double your business within the next 12 months and start attracting a flood of ideal customers within the next 90 days.
1. Determine Who Your Best Buyer Is
This is an absolutely crucial part of every marketing plan. And yet, a lot of business owners approach it the wrong way. They, instead lead with their product to everyone everywhere. This is a faulty way to do business. Figure out who your best buyers are and then direct all your attention at them. Figure out where they are and what they want, and tune your marketing message to suit. Lead with their needs and wants.
2. Create a Lead Magnet
Now that you know who your people are and you know their needs and wants, it is the time for you to put together something really attractive for them—something you can offer for free to your prospects. The idea here is to grab a hold of their contact details in exchange for your lead magnet
3. Create Your Website
So, the next thing to do is create a space online where you can do the swap – your high value lead magnet for their email address and name or even mailing address.
Whatever type of business you are in (whether offline or online), refusing to have an online presence is pretty crazy. Sort out that presence right now and make sure it is optimized to collect the contact details of leads. It must not be a price list online or even a brochure site. It must be functional.
4. Do Some Advertising
To start, try out some pay-per-click advertising. This is so flexible because you can tweak it as you need to and then when you have a working advertisement, you can take it out into the offline world as well.
5. Be Everywhere, Doing Something Online
Social media is essential so that you are seen putting some content out there about your industry—whatever interests the people in your world.
6. Be Everywhere, Doing Something Offline
Go to your local and national business networking events. Go to trade fairs and seminars where the people you want to reach are likely to hang out. Offer to give talks to get yourself in front of those people. Offer them your lead magnet in return for their mailing address.
7. Follow Up
Now, that you have gone through each of the steps above, you must remain consistent in doing this over and over (particularly steps 2-6), and you will surely start to get a whole lot more prospects and leads coming through your business within the next 90 days.
Rosemary Nonny Knight
Rosemary Nonny Knight supports named and unnamed leaders to create wealth faster while being happy & fulfilled. Her special skill is in seeing the true potential inside a leader even when they do not see it themselves, and she draws it out of them whie helping them build a business that can change the world. Rosemary is an author, property investor, success coach, and the founder of the Wealthy Warrior Alliance and The League Of Warriors—online and offline mastermind groups that enable leaders to step into their true selves. She believes abundance is your birthright and she will go to hell and back in order to help you to see that and create it in your business and life. Though she works with clients all over the world, she lives in the UK currently, with the love of her life and three amazing warrior princesses whom she home educates. She knows first-hand what it is like to be busy and yet have a burning desire for change. You can connect with Rosemary and download a copy of her book, How To Double Your Business and Live a Happy, Fulfilled Life in Just 12 Months, by popping over to her website.
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