Networking is a key component to business success for men and women. The social web provides a myriad of opportunities for women in business to connect, share ideas and opinions, ask questions and more.Â
With a new year upon us, it’s a great time to put together some business networking goals for the next twelve months. As you put together a networking strategy for 2008, remember to include the social web in your plan. For example, join social sites such as LinkedIn and Facebook then actively participate on those sites to expand your business network.
A great feature of Facebook is the social groups that anyone can create. Just last week, Suzanne Arant Wells from the Moms in Business blog started a new group on Facebook for women in business, which she appropriately named Moms in Business. Already, there are 40 members networking in this group of businesswomen.
Are you a member of any groups for women in business on Facebook or another social website? If so, leave a comment and share your favorite groups with Women On Business’ readers.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Social networks are definitely a great way to get your ideas out there for more people to see. To my knowledge, I don’t know of many women’s groups on Digg (site I primarily use), although I would like to see them. However, I think posting articles about women in business on Digg would be beneficial to many.
Data Babble, I’m going to look into creating women’s groups on more social sites. I agree that women are underrepresented and need more resources online.