NEWS AND INSIGHTS UPDATE:
The business world can’t stop talking about Marissa Mayer’s new role as CEO of Yahoo! The question is whether she’s being setup as the next fall guy (or girl, in this case) for the company.
Nacy Hass of The Daily Beast writes:
“When it was announced Monday that Marissa Mayer, Google’s wonky-yet-glamorous top female executive, would take over as CEO of Yahoo, there was much rejoicing throughout the land. At least throughout the land of those who see Mayer’s new gig as a step toward gender equity.
But others wonder if, instead, Mayer, 37, who was famously ’employee number 20′ at Google, is headed toward a savage plunge off the ‘glass cliff.’ That’s the term coined in 2008 by two British researchers at England’s University of Exeter for the tendency of troubled organizations to choose female leaders in times of acute crisis.”
Read the Full Article: Marissa Mayer Stares Down ‘Glass Cliff’ at Yahoo via www.thedailybeast.com
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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