ADVERTORIAL:
Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.
In an effort to connect with small business owners and reposition FedEx as not just a delivery service but also a company that can produce business cards, banners, and brochures, the FedEx marketing team has launched the FedEx Jingle Studio Facebook app where you can create your own jingle for your business.
To promote the app to a wider audience, FedEx rolled out amusing videos of the fictitious hair salon called Sassy Cutz promoting its services in commercials that include truly terrible jingles, camera work, and so on. My favorite is the Rock video, which you can view below. The tagline and copy is the same on all the videos. It simply and effectively communicates FedEx’s message: “There are more effective ways to promote your business. We can help with business cards, banners, and brochures. FedEx. Solutions that matter.”
What do you think of FedEx’s efforts to promote services that people don’t immediately associate with the brand to small business owners?
This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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