NEWS AND INSIGHTS UPDATE:
Above all else, women should be helping each other in business and at the workplace every day. That’s the message that Charlotte Beers delivered at the recent Oracle’s Women’s Leadership Summit.
If you’re not familiar with Charlotte Beers, you should be. She has been referred to as the woman who broke the glass ceiling in the advertising industry as the first female vice president at a major ad agency, JWT. She went on to hold the position of CEO for two more major ad agencies, Tatham-Laird & Kudner and Ogilvy & Mather and was named the most powerful women in America by Fortune magazine in 1997. She also worked on President George W. Bush’s administration as the Under Secretary for Public Affairs and Public Diplomacy between 2001 and 2003.
Cari E. Guittard, Principal at Global Engagement Partners, listened to Charlotte’s speech at the summit and shared a wealth of information from the lecture as well as some key takeaways from Charlotte on The Huffington Post. They are:
- Reset how you see yourselves at work, because it isn’t just about the work. The delivery of the work is just as important as the work itself.
- Be careful who you copy and emulate on the way to the top.
- Women shouldn’t be afraid of politics, challenging others and confrontation, they are essential elements of leadership.
- Take time to actively observe and learn who you are becoming; there is power in authenticity.
- You need energy to lead, massive amounts of energy; be aware of what diverts and dilutes your energy.
- Be aware of your tendencies, good and bad. What drives you on one level can knock you down in another. Solicit feedback regularly and take it to heart.
- Teach, honor and defend other women at work. Women are often their own worst enemies at work… be brave and generous to one another.
Get the details: Women’s Leadership Redux — Teaching, Honoring and Defending Women at Work via www.huffingtonpost.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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