Using its huge data set, LinkedIn has researched and ranked the 2012 100 most “InDemand” employers in the world.
At the top of the global list are Google, Apple, and Microsoft, Facebook, and Unilever, in that order. In the United States, the most sought after employers are Google, The Walt Disney Company, Facebook, Apple, and Salesforce.com, in that order.
Michael Li of LinkedIn shared three interesting insights into what makes an employer InDemand based on the company’s research. He wrote on the LinkedIn blog:
- Tech is hot: Software was the most represented industry on the list, and Google topped several categories including our global rankings.
- A strong consumer brand helps, but isn’t essential: Consumer powerhouses like PepsiCo, Coca-Cola, Nike, and Disney ranked highly but so did leading professional services firms like Deloitte.
- Bigger isn’t necessarily better: Big global brands are well represented, but 50% of the top 100 are under 7,000 employees.
You can see the top 100 InDemand companies using the interactive tool on the LinkedIn website. The top 20 are shown in the image below, which came from that tool.
The infographic from LinkedIn reveals even more information about the most InDemand employers. For example, Google is the most InDemand employer in the United States, but Google takes the number two spot in Canada and Australia.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Thanks for this article, Susan. As a recent college graduate entering the workforce, it’s interesting and also very helpful to find information like this. I appreciate any and all advice you can share!
You’re welcome, Megan!