Joan Stewart wrote a great article for WomenCorp called “Joan’s Top 10 Tips for Free Publicity.” Female entrepreneurs have a tendency to undervalue the work they do as newsworthy. Instead, why not assume that everything you do in your business is worthy of publicity.
In terms of word-of-mouth marketing, the key step to generating a buzz is to ask for it by jump-starting the process. Joan’s publicity tips leverage the “ask for it” theory by empowering you, the business owner, to seek your own publicity opportunities.
Following are a few of Joan’s suggestions to get free publicity:
- Send news releases about your products, services, promotions and more to the media and post them where people can find them
- Write how-to articles for print and online publications
- Get onto the speaking circuit.
- Create a website and fill it with information to promote your business.
- Write an ezine or newsletter.
- Get to know reporters.
- Start your own TV show on your local cable company’s public access channel.
- Look for photo opportunities and call the media with your ideas or submit your own photos.
- Write a blog and comment on other blogs.
- Participate in online discussion groups.
Check out Joan’s complete article about 10 tips for free publicity to learn more about how you can use her tips to jumpstart your own PR campaigns.
Can you think of any other tips to add to this list?
Tags: publicity tips, free publicity, public relations, women in business, businesswomen, female entrepreneurs, women on business
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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