I received an email today announcing a free webcast sponsored by the American Marketing Association on Thursday, April 24, 2008 at 1:00 p.m. (ET).  The webcast will feature Michael Lowenstein, a customer loyalty expert and vice president/senior consultant of Harris Interactive, who will explain the relationship between employee behavior, customer loyalty and profitability.Â
The webcast will teach participants how to:
- Determine which employee attitudes and actions affect customer behavior
- Accurately measure customers’ perceptions
- Identify the roots of employee negativity
- Develop a customer-centric culture   Â
The first 100 webcast registrants will receive a 10% discount toward the 15th Annual Harris Interactive Loyalty Conference, April 27–29 at the Silverado Resort, Napa, California.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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