The Internet is saturated with content, sales pitches and products. As a result, you have to make your business standout from the rest of the businesses out there. Squeeze pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists.
Your squeeze page should look something like this:
Use a headline (in red size 18 or larger font), a sub-headline (in black size 16 or larger font), followed by 5 to 7 bullets (in black font)
Keep your sales copy concise. The entire objective is to get the prospect to sign up through the opt in form
Use 200 to 300 words on the page
Use headline generator software to help come up with compelling headlines
Use a keyword selector tool to help pick the best keyword search phrases for SEO purposes
Use video to personalize your message. This helps you connect with prospects. (Check out www.marketingmakeovergenerator.com)
Use product or service benefits as bullet points
Use a simple opt in form from www.aweber.com, www.constantcontact.com or www.verticalresponse.com
Adding bonus products with (high perceived values) will help convert prospects
Use a privacy policy. Let prospects know that you respect their privacy and will never sell, rent, or lend out their personal information
If you’re in a market where prospects are used to filling out opt in forms, consider using a longer squeeze page. You have to sell prospects to opt-in.
Use a strong headline and sub-headline
Highlight all of the benefits of your product or service.
Answer these questions:
How can your business help your market?
Why is your business better than the rest?
What are you offering? Make sure it is something that is useful.
Kristin Marquet
Kristin Marquet serves as the Creative Director of the award-winning creative studio, Marquet-Media.com. She oversees the day-to-day operations of the studio and directs all client accounts and projects. In 2017, she launched the emerging spinoff media company, FemFounder.co that helps creative female entrepreneurs plan, launch, and scale their businesses. Passionate about learning, Kristin has advanced studies in data and marketing analytics. She has attended MIT, Boston University, and New York University and holds degrees in literature and marketing/public relations. She has contributed to Forbes.com, Inc.com, HuffingtonPost.com, Entrepreneur.com, and NYDailyNews.com.
Follow Me:
Thanks Kristin, Squeeze pages are more important than ever for women attempting to grow their businesses using the Internet. Dawn Billings http://www.TheHeartLinkNetwork.com women’s intimate face to face networking in 3 countries US, Canada, and Australia