What makes a good leader — IQ or emotional intelligence? That’s the question asked by Limaro Ferro Vaz of Headrush, and it’s not a new one. People have been debating IQ versus emotional intelligence in leadership for years. As Limaro shares,
“It was Daniel Goleman who first brought the term ‘emotional intelligence’ to a wide audience with his 1995 book of that name, and it was he who first applied the concept to business with his 1998 Harvard Business Review article.
“In his research at nearly 200 large, global companies, Goleman found that while the qualities traditionally associated with leadership—such as intelligence, toughness, determination, and vision—are required for success, they are insufficient. Truly effective leaders are also distinguished by a high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill. Qualities such as assertiveness, adaptability, and conscientiousness were cited as the most important.”
Goleman’s research revealed a direct relationship between emotional intelligence and measurable business results. So how do you develop emotional intelligence? You can start by cultivating the four basic skills of emotional intelligence throughout your career: self-awareness, social awareness, self-management, and relationship management.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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