Another company has joined the bandwagon and launched a new division to handle marketing and advertising to women. Like WomenKind launched in November 2007 and The Kaleidoscope Group from Hoffman York launched in February 2008, G23 from the Omnicom Group will devote its efforts to speaking directly to the female consumer audience.
According to The New York Times, G23 is being opened by senior members of Omnicom. I have to say, at least a team of women is running this business unit, which is more than can be said of WomenKind and The Kaleidoscope Group.
So far I haven’t seen much come out of these new female-focused agency extensions. Let’s hope the outputs are coming and these groups are more than just positive PR moves. I’d like to see more press related to what each group is working on and learning as the units grow.
What do you think?
Hat tip to BizWomen.com for this story.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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