Post by Veronica Eyenga, contributing Women On Business writer
Employees are the driving force to your business’ success and retaining those key people is critical to the health of your company. The ability to keep your best employees ensures customer satisfaction, product sales, and deeply embedded organizational knowledge.
But how do you get your best employees to stick around?
Compensate fairly.
Paying your employees competitively, and fairly, shows that you respect and value them. Money isn’t the only reason people stay in a job, but it can play a significant role.
Treat people as equals.
Keep the lines of communication between employees and managers, or yourself, open. People will feel a higher sense of loyalty if they are treated as partners, not hired hands.
Encourage creativity.
Provide a challenging and creative work environment to ensure that your employees enjoy the work they do. Avoid micro-managing, it stifles creativity.
Be human.
Thank your employees, demonstrate flexibility with work/life balance, and earn your employees respect. If you can provide a positive, uplifting work environment, your employees will stick around.
Employee turnover can cause chaos and disorganization within your company. In order to keep your company at the top of its game, you need to keep your best employees.
Is there someone in your company you absolutely cannot afford to lose? How do you keep them around? Share your advice in the comments.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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