NEWS AND INSIGHTS UPDATE:
LinkedIn has analyzed its 187 million members’ profiles and compiled a list of buzzwords that are so overused they can actually do more harm than good. If you want recruiters to contact you, potential clients to connect with you, or peers to reach out to you, then you need to add more substance and less buzz to your LinkedIn profile.
Julie Bort of Business Insider shared the list of 15 words that you need to delete from your LinkedIn profile right away in order to make it more powerful and effective. For example, the list includes descriptive words like:
- Organizational
- Analytical
- Creative
- Motivated
- Innovative
Do you agree that these words are overused in LinkedIn profiles, resumes, and so on?
In The Complete Idiot’s Guide to LinkedIn, I explain that you should always lead with your strengths in your profile and make sure it is highly focused on your primary goal. Why are you using LinkedIn? What do you want to get from your time and efforts? Your LinkedIn profile should communicate the information that helps you reach those goals. Write a captivating and keyword-rich headline to attract the right people to your profile, and then tell the story in a way that positions you in the right direction to reach your goals. Work towards achieving 100% profile completeness, and make your profile public to increase your exposure.
You can follow the link below to review the complete list of 15 words to delete from your LinkedIn profile.
Get the details: Please Stop Using These 15 Words in Your LinkedIn Profile Immediately – via businessinsider.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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I’m pretty sure I’m guilty of using some of these words in my profile. They are standard words you think everyone wants to hear, and I completely agree they are over used.