Today, Dress for Success and JCPenney launched a partnership that allows all shoppers on JCP.com to round up their purchases to the nearest dollar and automatically donate the difference to Dress for Success.
We featured Dress for Success on Women on Business back in 2008 and support the organization’s efforts. Hopefully, the program with JCPenney will help Dress for Success raise money and bolster its efforts to provide professional attire, career support, and career development tools to economically disadvantaged women. At the same time, the partnership will undoubtedly give the JCPenney brand a positive reputation boost.
According to a press release about the program from JCPenney, its customers can also support Dress for Success through the Facebook social game, WeTopia and make donations to Dress for Success online at jcp.com/jcpcares.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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