On the most recent broadcast of my online talk show, The Social Marketing Hour with Susan Gunelius, playing on The Social Network Station, I spoke with serial entrepreneur, business planning expert, author, and marketing pro Tim Berry.
During the discussion, Tim shared insights about business planning, marketing strategy, and social media marketing that you don’t want to miss. For example, he talked about:
- The five things you should always include in your business plan
- How to identify and prioritize the social media sites that you use in your company’s marketing activities
- Three steps you need to take to build your company’s online reputation
- Tips to develop a strategic social media marketing plan
- Tools to create business plans and to execute your social media marketing initiatives
One of Tim’s many successful companies is Eugene Social, which he founded and operates with his daughter, Laura Berry, who is the Women on Business social media coordinator!
You can listen to the entire program by clicking the play button below.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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