For many employees, corporate training is perceived as a waste of time or a chance to get away from their desks for a day, but for corporations, training delivers quantifiable results.
In an infographic from Protential Human Capital Development, the ROI of corporate training is calculated across an organization. By providing statistics from empirical research, Protential makes it evident that corporate training directly impacts a company’s bottom-line in a variety of tangible ways.
Here are some highlights from the statistics provided in the infographic that show how corporate training can affect companies:
- 86% higher company value
- 47% increase in company-wide profit margins
- 16.3% increase in cash flow
- 300% reduction in employee turnover
- 5% increase in customer retention
- 21% increase in productivity
- 6.5% increase in sales
- 9.5% increase in customer satisfaction
Take a look at all of the data in the infographic below.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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I say a hearty amen to your post. As one who has been an HR professional / corporate training and development specialist for a number years this has been an on-going challenge — dialogue. In fact I recently wrote a white paper on this very thing entitled The Big Disconnect – How the Lack of Measuring is Undermining Your Profits | https://joanncorley.com/uploads/TheBigDisconnect.pdf
Hi Susan – you are preaching to the converted…not only to train and develop employees, but to measure it as well. I discuss it at length in this white paper: The Big Disconnect – How The Lack of Measuring is Undermining Your Profits – https://joanncorley.com/uploads/TheBigDisconnect.pdf
Thanks for sharing the link to your white paper, JoAnn. I took a look at it and it’s filled with useful information!