Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below.
Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too.
How do you go about it?
1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event handle that has your organization or event’s name to aid you in building up the brand around your event.
2. Naturally, each event page that is publicly listed will have a Twitter share button. If you have a private event, you can showcase this information choosing the option that lets your attendees share the event with their friends on sites like LinkedIn, Twitter, and Facebook. When one of the attendees clicks on the link, a preloaded tweet will come up with an event link. The attendee can afterward customize the message and post it on their Twitter feed. It’s that simple.
3. The next step is that you will have to put your own Twitter information on your event page. When you get to the step to add event details, it is recommended that you include a Twitter profile link to encourage people to start following you on Twitter. That will let you post event updates and relevant news too. Some of the organizers will often run special promotions through the Twitter account they have for interactive goodies, giveaways, and free tickets.
4. You can also make a custom survey to grab the Twitter handles from the attendees so you can begin to follow them. If you want to, you can showcase the attendee list for the event registration page so the attendees can find one another on Twitter.
5. Next, promote your Twitter handle by putting it in all of your email communications to the attendees list as a method to find out the recent updates about your event.
6. The ideal way to promote your event through Twitter is to engage your followers directly. You can do this by offering special deals, introducing speakers, or asking questions. You can even have a conversation with your followers, too.
7. Just make a hashtag for the event you’re having and use it a lot! Memorable, awesome, and effective hashtags are one of the ideal ways to promote the event. Attendees can take advantage of this hashtag through their tweets to reference your event. A hashtag that’s effective will get attendees involved in the discussion, and it will gain popularity too.
8. Be certain to tweet about the important moments in the life cycle of your event. For example, you might have five tickets, 24 hour notice before the close of registration, offerings for discount codes, and specials for early birds.
Once the event commences, keep using Twitter not just to engage the existing followers you have, but to get additional followers that are interested in going to the upcoming event.
Silvia Pellegrini
Silvia Pellegrini is an entrepreneur, event consultant, author, mentor, event manager, founder and managing director of Silvia Pellegrini Consultancy (www.silviapellegrini.co.uk). SP Consultancy is located in the heart of London, yet her consultancy and event planning enjoys an international reputation.
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Thanks for sharing the importance of using a hashtag in promoting events.