New studies by Web.com, reveal the differences between how women small business owners use the web and social media to grow their businesses in comparison to male small business owners.
Web.com first interviewed 3,000 consumers and small business decision makers to determine if there are gaps between the two groups related to small business perceptions.
Interestingly, the researchers discovered that women small business decision makers who are also consumers disagree with men when it comes to extending the power of personal relationships from in-person to social media and the web. In fact, the difference is quite significant. Overall, 48% of women small business decision makers believe that offline personal relationships become more powerful when they’re extended online, which is 16% higher than male small business decision makers.
Web.com also surveyed 850 small business owners and offered the following key learnings:
- Women value relationships more than men when determining preference for small business.
- Women outpace men in valuing the web and social media as key to their online marketing mix.
- Women are using social media more aggressively than men to grow their businesses.
You can see the key statistics from the study in the infographic below.
How much do you value both face-to-face and online relationships to grow your business? Leave a comment and share your thoughts.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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