Put Your Hidden Biases to the Test

What are your hidden biases? The Implicit Association Test was designed by Anthony G. Greenwald and is featured in the book he co-authored with Mahzarin R. Banaji, Blindspot: Hidden Biases of Good People, as well as on a website devoted to public education and research from Harvard University, Harvard’s Project Implicit.

The technique used in the Implicit Association Test was developed in 1998 and is available in 39 country sites and 25 languages.

You can visit Harvard’s Project Implicit website to take some of the demonstration tests and reveal your own hidden biases. Remember, if they’re hidden, you don’t even realize you have them. Putting yourself through these tests can help you identify your hidden biases so you can work to change the way you think and behave in business and in life.

Harvard’s Project Implicit website offers tests to detect the following hidden biases:

• Race
• Weapons
• Weight
• Age
• Presidents
• Arab-Muslim
• Gender-Science
• Sexuality
• Skin-tone
• Gender-Career
• Native American

Your hidden biases could be negatively affecting your career and business, so take the tests, be honest, and see where you need to make changes. It could be the best thing you do as you begin the new year!

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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