I received 3 email newsletters this week where the authors share with their readers all that they are grateful for. And although it is certainly good to be grateful, it seems to me that something is missing – a focus on others. I do understand that we find ourselves reflecting and thinking about what we are grateful for during this time of year. However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. And how we impact the way they feel is the critical differentiator in business.
How do I make it about how they feel?
Wise people have long said that it is better to give than to receive. Why? Because ultimately, impact comes from what you are doing for the other person, not what you have done. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.
Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. This is a great way to keep you focused on others in the New Year!
I’m sure you can imagine if I’m grateful or not – but I suspect you won’t spend too much time considering it. Thank you and Happy Holidays!
Maribeth Kuzmeski
Maribeth Kuzmeski, MBA is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. She is the author of 4 books, has frequently appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications including Business Week and Entrepreneur. She regularly speaks to audiences on topics relating to business development, marketing, and sales strategies. Maribeth is author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, September 2009).
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