How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on?
While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be done on Twitter and Facebook with its Awesomely Active Girl Challenge. More recently, Procter & Gamble is trying to do it for Always, the leading global feminine care brand, with its Like a Girl campaign.
As part of the campaign (dubbed a social experiment), Always worked with documentary filmmaker Lauren Greenfield to see how people of all ages interpret the phrase “Like a Girl.” You can see the results in the video below which has been traveling quickly across social media over the past week.
Clearly, traditionally “unsexy” brands can be successful on social media. For more winning social media campaigns from brands that are most frequently described using words like boring and embarrassing, check out the infographic from WhoIsHostingThis.com below.
Source: WhoIsHostingThis.com
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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