Sponsored by Alphabet Transcription Specialists:
Make a splash. Make your mark. Make an impact. So many terms, but the gist of it all is this: to grab the attention of your target audience and leave them asking for more.
Say you specialize in video production and marketing. Naturally, you would want your clients to be satisfied with your work, wouldn’t you? You would want to deliver a product that impresses an often cynical and hard-to-please crowd.
And even if you are a business isn’t entirely focused on video production, you can still release you own videos on the Internet, and you would want them to stand out amongst the millions (or is it billions?) of videos online, wouldn’t you?
If you are in the process of producing a video, there are various technical aspects to think about. For example, you need to determine how you can make the production process faster and how to effectively promote your video. One way to save time and get some additional marketing impact for your videos is by transcribing them.
Transcription for Your Videos Enhances Your SEO Ranking
Marketing your video begins with a focus on a high search engine optimization (SEO) ranking. With a text or written transcript attached to the page that is hosting your video (such as YouTube), those quirky Google bots can easily index your text transcripts so they will have a greater chance of appearing in anyone’s search results. This is a much-needed boost for businesses, because search engines like Google are not yet capable of indexing videos for their audio content. If you have a written transcript published with your videos, Google will undoubtedly find them much faster, resulting in a better SEO ranking.
Reduce the Time It Takes to Produce Your Video
We all know that it takes time and money to produce a video. But with a transcription service, you can definitely lessen your production time because you can easily see your video in text format – which lets you review its content and edit it with the least amount of time and hassle.
Enhance Your Video’s Quality and Appeal
We are all visual creatures, and a video that has just the right visual and graphic appeal will make a better impact than one that just relies on its content. And with a video transcript, you can enhance your video with sound bites, easily highlight relevant quotes, create captions, and even write a couple of articles using what’s in the video itself.
In addition, when you publish the video you have produced, you can use the written transcription to write press releases, how-to guides, tips, and white papers which your clients, suppliers, and shareholders will definitely find useful.
Enhance Your Engagement with Your Target Audience
If you have a written transcript accompanying your video, especially if your video is a long one, it results in better engagement with your audience. In other words, your audience will be less likely to be bored. As a matter of fact, transcripts for videos actually increase a video’s completion rate by as much as 80 percent.
Producing the right video can have its share of challenges, but with the right transcription services like those provided by Alphabet Secretarial (you can check out their services at http://www.alphabetsecretarial.co.uk), your videos can deliver the results you need.
