Have you ever been to a seminar where you thought the person on stage was a born speaker? They really pull you in and captivate you without you even realizing it.
When you think back to these events, what do you remember? Chances are it was the stories the speaker told. You see these stories create a lasting impression. You can visualize and remember more of what was said. That in turns helps you to make the needed improvements in your life and business.
How can you learn to use stories in your speeches?
First and foremost your story has to be relevant. You don’t want your audience left wondering what it has to do with your topic because you will lose them.
Personal stories that people can relate to are always best. When you use your own story (life experience) you have people connecting with you.
Every story needs to have a character that the audience can relate to. Your story should have a conflict or problem. Maybe your problem was leaving a job that you felt was emotionally draining. Your job kept you away from your family for long hours.
The next part of your story is about how you over came that problem. You started your own business or you found a job that was less demanding.
You want to wrap up the story so that it sends a message. The message is what you want your audience to take home with them.
When you can develop and deliver a speech by incorporating all these story elements into it, then your audience is going to be captivated.
You might be thinking that you don’t have any stories you can share, but I would venture to say if you sat back and thought about some of the challenges you’ve faced in your life and how you over came them, you’d come up with a number of ways to connect with your audience.
Take a look back at your past. Your story doesn’t have to revolve around an unhappy event. Your story could be about how you saved money grocery shopping and how that enabled you to take a family vacation.
Whatever topic you are asked to present, take the time consider how you can help your audience get the most value out of your time with them. Focus on delivering value in a way that has them remembering the key points of your speech and the way you made them feel.
Do a little digging. I’m sure you can come up with what you need.
Toni Nelson
Using a step by step approach, Toni Nelson has been helping entrepreneurs and service-based businesses plan, brand, and promote so they can boost profitability and productivity. As the author of Sexy, Savvy and Successful, she knows how to help clients plan their strategies for success. As an award-winning photographer and videographer, Toni is in the perfect position to help clients with the branding process. As a business success coach, Toni's second book, The Secret Equation To Attracting More Clients, is all about promoting businesses. As the founder of the Entrepreneur Hub Club, Toni encourages women to invest in themselves by gaining or sharpening their business skills. As an award winning videographer and photographer, Toni has had weddings published in such places as DIY Bride and Kiss My Tulle. In 2014, Toni was a winner in the Start Up Nation Top 100 Home Based Business ranking in the top 10 for most innovative.
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