Sponsored by Eazy Print:
An effective leaflet looks different depending on a number of factors – the audience, the purpose, and the creativity behind it. But there are certain factors that remain the same in every successful leaflet. By looking at these key factors, you can create a better leaflet for your own unique purposes.
1. Know Your Objective and Audience
Before thinking about text, images, or layout, think about your purpose and your audience. Define the goals of the leaflet and work out what you want to achieve through booklet printing or flyer printing. Work out who you want to read your leaflet and what will appeal to them. The style of your leaflet and your content need to directly appeal to your defined audience.
2. Create a Standout Headline
Your leaflet will probably not be the only one people see. You need to make sure you are drawing attention to the unique aspects of your service or your product, and you can do this effectively in the headline. Make sure that the headline is short, punchy, and relevant. And then follow through in the top part of the first page, which should contain relevant information that expertly conveys your key message.
3. Build Impact with Images
Once you have your message and your headline, you can choose impactful images that reinforce what you’re saying. Make sure that images are high quality for printing and relevant. Avoid using too many images, particularly small images, as these tend to reduce the overall impact.
4. Create Clarity with Text
Ensure that all text on the leaflet is easy to read and again, relevant. Keep all of your sentences short, and lay out text in easily-read blocks. Make effective use of paragraph breaks and headings when you have a larger area of text to display.
5. Make Effective Use of Color
Don’t be tempted to cut costs by going black and white. Most effective flyers and leaflets are full color. Professional flyer printing services will be able to offer a cost effective color service, so make full use of this and design your flyer with bold use of color that fits with your overall brand as well as the purposes of the flyer.
6. Choose Size and Paper Wisely
Most successful leaflets fit in a regular size, whether this is A5 or DL. Choose a high quality paper or card since thinner paper has the tendency to flop over in distribution racks and it also looks less professional.
Looks like someone has been reading their Ogilvy… so many of these things are the pretty similar things he recommended for print advertisements/sales letters. And there’s surely nothing wrong with that – Ogilvy was one of the greatest marketers who ever lived.