Sponsored by Pop Events Group:
You have a great new product that everyone needs to know about. That means planning a public product launch that includes the press, your best customers, and maybe some celebrities. There’s a lot to do before the launch date, and you’re not sure where to begin. That’s where help from corporate event planners will make a difference. Here are some of the things they can do.
Selecting a Venue
Where will the launch be held? What sort of facility would be suitable? You may not know of one, but experienced corporate event planners like Pop Events Group team will have some great ideas. Based on the number of people you expect to attend and the kind of setting you have in mind, the planner can find and reserve the perfect venue.
Creating the Program
You’ve never taken on a project of this magnitude before. How do you create a program that is logically arranged, captures the attention of the attendees, and showcases your new product to the best advantage? A planner with plenty of experience can come up with corporate event ideas that will work well for the occasion. Organizing the program will be a simple task once the professional knows what you want to accomplish, who is being invited, and how long you’d like the event to last.
Renting and Leasing Furniture and Equipment
With the venue selected and the program in order, it’s time to think about what sort of furnishings and equipment are needed. This includes sound systems, video equipment, access to the Internet if you plan on streaming the event, and things like tables, chairs, and decorations. Much of what you need can be leased or rented for the occasion if the venue doesn’t already supply it. In any event, the planner can make sure they’re reserved and in place well before the event gets underway.
Overseeing the Setup
The day of the event will be a hectic one. You need someone who can oversee the setup of the chairs and any visual aids you plan on using, make sure the sound system is checked, and confirm the video feed is working properly. Even little things like the flower arrangements on the tables requires attention. If you hire professional corporate event planners, all of those details will be addressed and everything will be in place.
Planning the Catering
Do you plan on having a cocktail hour after the product launch? Will people be invited to stay and enjoy a buffet so you can mingle with them? If so, your corporate event must include professional catering. An experienced event planner has connections with a number of caterers in the area. Whatever sort of cuisine you like can be brought to the even, and if you need waitstaff to serve people at their seats, that can be arranged as well.
Whatever vision you have for the product launch, the right event planner can make it happen. Once the details are settled, you can feel confident that the launch will be a success.
