Brought to you by Little Flower Hut:
The flower industry is one of the high-earning businesses in the world particularly during holidays, occasions, and events. During Valentine’s Day, Mother’s Day, graduation, the Christmas holiday season, and other special occasions, flowers are definitely a popular gift option. However, there are days, weeks, or months when orders and sales are low. During these times, earning profit can be tough.
Whether you’re the owner or you’re one of the florists, you have to find a way to increase profits and keep the business afloat. As suggested by a reputable florist (www.littleflowerhut.com.sg), here’s how you can make a profit out of your florist business throughout the year:
Get Supplies from a Number of Suppliers
It’s an advantage for a florist business to have more than one supplier. By having direct access to several sources, you can easily compare prices and quality of flowers for your inventory. By comparing prices from different suppliers and farmers, you can cut significant costs on flowers. You’ll also cut the cost of transportation when you choose to source flowers from local suppliers and growers.
If you have orders due for the following week, take advantage of low prices from one or two suppliers. Although it’s ideal for many business owners to buy in bulk when prices are low, for the flower industry, this isn’t practical. A large number of flowers will only end up in the trash bin if they’re not sold within the week or before the flowers dry out, thus profit decreases. It’s more practical to spend a a smaller amount for a week-long supply than to purchase bulk supplies at a cheaper price only to throw half of them away.
Sell Flowers and Other Gift Items
Another way to earn a profit from your flower shop business is to include other gift items with your products. You can add flower vases, pots, potted plants, accessories, gift items like stuffed toys and balloons, and chocolates, cakes, and cupcakes.
These gift items pair perfectly with the gift of flower bouquets. Add-ons like baskets, cards, stationery, flower wraps, and ribbons can be profitable, too. If you have a website for your flower shop, don’t forget to add these new items with their corresponding prices and discounts, if available.
Another way for your flower shop to gain profit is to have consigned goods and products, especially handcrafted ones, from several individuals or retailers/wholesalers.
Form Business Relationships with Wedding and Event Planners in Your Area
Weddings, birthdays, and special events happen all the time. If you offer wedding flowers or flower arrangements created for personal events and corporate events, working with planners, photographers, and venue owners is a profitable idea.
In order to take advantage of these events and celebrations, form business relationships with local event planners and other planners in the city. They’ll need fresh flowers for each of their events. In addition, they may lead you to new customers or link their profiles and websites to your website.
On the other hand, you also have an option to donate fresh flowers or unique flower arrangements to charitable community events as part of your marketing strategy. When you do, make sure that you leave your business cards or brochures or label the flowers with your company name or logo so potential customers will be able to identify your business.
Offer Subscriptions
Weekly, monthly, bi-monthly, and annually subscriptions of flower delivery can be a wonderful way to add profit to your flower shop business. Although the subscription price is at a fixed rate, you’ll gain additional profit from subscribed customers.
Through subscriptions, you’ll be able to communicate with your customers and notify them of your new products, seasonal blooms, and seasonal flower arrangements.
Offer Signature Designs for Special Occasions and Holidays
Signature designs crafted by you or by your top florist will give you additional profit, especially during occasions and events. This offer may include innovative designs of flower bouquets and arrangements.
In addition, you can be creative with your flower arrangements based on current and trending topics or issues. Don’t forget to post your creations on all of your social media pages and you website so your followers can see them.
Build Your Brand and Market It
Another way to earn more profit from your flower shop business is to build your brand and market it locally or globally if you aim to provide services worldwide.
Let the experts like bloggers, influencers, digital advertisers, and social media ambassadors help you. Although it may require you to pay for promotion, you’ll earn the profit as a return in due time.
Have a Dedicated Customer Service Team
With your dedicated team of customer service representatives, you’ll be able to take care of your customers, which assures them of your intention to provide the best services to them no matter what the situation is.
Your team should know every detail of the business so they can help your customers – from choosing flowers, designs and arrangements to selecting delivery options and all the way through tracking the delivery (expect your customers to call you or contact you through email to follow up). Your profit will go up if you keep your customers satisfied.
