Brought to you by California Courier Services:
With any business, doing things differently from others in your industry could be all it takes to boost sales and enhance your company’s brand awareness. The flower industry is no different, so it’s a good idea to consider what you could do to make your business and your products stand out.
Here are three things that may help to set you apart from the competition:
Unique Arrangements
Whether it’s for a birthday, a new baby, or just to let someone know you’re thinking of them, people, particularly women according to research, love receiving a bouquet of freshly cut flowers. They can brighten the mood and are a lovely way to express congratulations, love, or even condolences.
If you can produce unique flower arrangements that are different from the more standard versions, you’re likely to create a talking point. People visiting the recipient are more likely to ask where the flowers came from, and your unique arrangements are more likely to attract the attention of people passing your business premises.
Consider whether you can import unusual flowers from elsewhere, and play around with colors and shapes. The more unique, the more likely they are to create a buzz, so try to be different.
Deliver on Time
It doesn’t matter how fabulous your designs are, if you can’t deliver the goods on time, then the whole thing becomes pointless. If you tell someone their arrangements will be delivered on Monday morning, make sure they are. If someone asks for a delivery to be made to a loved one on a Thursday, and it turns up a few days later, they’re unlikely to use your services again.
Not only that but unhappy customers are more likely to tell everyone about their disappointment, which will not do your reputation any favors. Companies like California Courier Services only employ drivers that know the local area and also provide them with a GPS so they know which areas have heavy traffic at any time of the day.
Adopting similar operations within your organization will make things far better and reduce the risk of customers being disappointed. If your competitors are delivering on time and you aren’t, it’s fairly obvious who customers be inclined to buy from.
Eco-friendly Packaging
How many times over the years have you received a bouquet that is encased in yard upon yard of see-through plastic wrap? Yes, it may look pretty, but the environmental impact is huge.
Stand out from your competition by sourcing biodegradable or recyclable packaging. We’re all far more environmentally aware these days, so take the lead and be different. Not only will it help your flower arrangements look unique and stand out, but it will give customers a good insight into who you are and could do wonders for your brand identity.
A unique selling proposition (USP) can be a very powerful thing at the best of times. When coupled with matters that are very close to people’s hearts, it can have even more of a positive impact.
