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Everyone likes to have a good cup of coffee or a nice drink of water once in a while. It’s part of our day-to-day routines. With many of us being on the go constantly, having a high-quality water bottle or tumbler can be a godsend throughout the day. It cuts back on trips to the store for bottled beverages, and less frequent trips to the drinking fountain, and altogether, just makes for a better means of getting the fluids you need every day.
When it comes to advertising your business, drinkware can offer an excellent opportunity for promotion. In this article, you’ll learn how to use promotional drinkware to put your business on the map and study a few types of drink containers that offer the best place to start.
The Value of Drinkware
Drinkware can be an amazing way to connect with your customers and build up a high level of rapport/interaction. Customized drinkware is a great way to get your company’s name and logo out there.
By giving away or selling cups, water bottles, and other drinkware with your company’s information printed on it, you can reach a large number of people in a very short amount of time. Drinkware is a cost-effective, low effort, but ultimately, high value means of sending your marketing message out into the world and building strong brand engagement along the way.
Customization
Never underestimate the value of customizing your promotional materials. Everyone likes to customize things. From putting stickers and doodling in the margins of our notebooks when we’re in school to creating amazing products when we’re working, customization is a part of our collective creativity.
A customized product can generate significant interest and awareness in your brand. It gives you an idea of customer preferences, their interests, and their expectations from the companies they do business with. Brands that personalize/customize their wares are also catering to a critical market segment: people who shop online.
Better yet, a customized logo is going to act as a sort of free advertising for your brand. It’s like having a portable billboard being carried around by your customers, happily telling everyone about the amazing company they acquired the item from. That’s an unbeatable opportunity to help your customers and your business at the same time!
Water Bottles
Water bottles are one of the best promotional tools around — especially when they’re customized! To begin with, water bottles increase your brand awareness. When people see a company’s logo prominently placed on a water bottle, it does one thing quite well: boosting brand awareness. People use bottles every day, sometimes constantly, making them a fantastic way to spread the word.
Water bottles are also amazing at increasing customer loyalty. They can create a personal connection with the brand, making it more likely they’ll purchase something in the future. Whether it’s being able to choose their favorite color, get an awesome design, or get a special edition logo bottle, there’s something for everybody when it comes to promotional water bottles.
Moreover, customized water bottles create a better positive impression to the public. They are cost-effective, easy to customize, and come with different features from unique drinking mechanisms and lids to being insulated or made from stainless steel. There are plenty of choices here, so finding a way to use customized water bottles as a promo item will help you get more customers on board with your business quickly and easily.
Coffee Cups
Everyone loves a cup of coffee or two (or six!) every day. Coffee is such an ingrained and essential part of our daily lives, giving the gift of coffee mugs (especially customized ones) is a solid marketing move. Just like water bottles, a custom coffee cup can be a great gift, giveaway, or potential sale item for promotional purposes. Adorn them with your logo, choose some interesting designs, and offer both standard and widemouth (known as bistro style) to maximize your returns on these items.
By offering a variety of unique promotional items that you can sell or give away, you can send a clear message to the customer that you want their business and can provide something amazing in return for it. A small gesture can go a long way toward boosting customer relationships and helping your business succeed.
Tumblers
If a water bottle doesn’t pique your customers’ interest, a cool tumbler might. Tumblers are a fun type of drinkware because they offer plenty of versatility. Ostensibly a cup with a lid and straw built in, tumblers are the best sort of travel container. They can be insulated or not, come in an array of sizes, and feature a custom logo for your business.
Whether your customers are constantly on the go or looking for a great way to drink iced coffee, offering a tumbler as a promotion can really put you on the map with a trendy offering your customers will love!
