I love it when I find a company that focuses on supporting women in business. Today, I found a company called Women@Work, which operates under a unique business model. Women@Work opened in 2002 with the mission of helping women at every stage of their career successfully navigate their re-entries into the workforce.
Women@Work serves two groups: women who are interested in both part-time and full-time work and the employers who need skills and expertise those women have to offer. More recently, Women@Work has expanded its mission to not only help women who are re-entering the workforce but also to help “more recent (within three years) and current professional women who are exploring traditional and non-traditional work options and are interested in the network of women helping other women.”
While Women@Work helps to place women in positions in the New York and Boston metro areas only, the company does offer a variety of resources to women throughout the world. Those services are listed on the Women@Work website as the following:
- Online “Opportunity Knocks!†and “Brandingâ€seminars covering all the logistical, psychological and professional issues related to work reentry — sponsored by Women@Work and in partnership with leading colleges and universities nationwide.
- Quick job hunting diagnostic tools:Â a Resume Review and a Job Search Makeover.
- Inspiration Forums—discussions via conference call on a wide variety of career and work-life balance related topics.
- The Women to Women Directory, an online directory of work-life resources provided by women for women.
- New York and Boston Metro only:
- Permanent part-time and full-time and shorter-term project or consulting and “temporary” placements with employers large and small in a wide range of industries.
- Networking events in the New York and Boston metropolitan areas.
- Professional Connections Forums—upscale job fairs that connect mid to senior-level professional women with leading employers in the New York and Boston metropolitan areas.
Women@Work was founded by Kathryn Sollmann and Eliza Shanley after they heard hundreds of women discuss their desire to find work-life balance. I think their business model fulfills an essential need, and I wish them the best of luck in growing their business. I hope Women@Work expands across the country. Alternatively, I hope that other entrepreneurs recognize the potential this business model offers and similar companies open in the future.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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