I read a great post by Linda Hollander, The Wealthy Bag Lady, on the WomenCorp blog today called “7 Biggest Business Blunders Women Make (And How to Avoid Them).” In her post, Linda describes the top seven mistakes women in business make from small business entrepreneurs to corporate executives.
Linda cites the following errors women in business are prone to make:
- Pricing too low
- Lack of information about capital
- Hypersensitivity
- Lack of sales and marketing skills
- Not trusting your intuition
- No systems in place
- No planning
You can follow the link to read Linda’s advice on how to avoid each of these mistakes made by businesswomen. Can you think of any other mistakes businesswomen typically make?
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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